The article is devoted to the study of the pop discourse of German and Turkish performers. The analysis of phonetic means of expressiveness, primarily alliteration and assonance of 14 songs, was carried out. Methods of interpretation, comparison, discourse analysis, phonosemantic, linguistic-stylistic, and quantitative analysis were used. It has been established that phonetic means of expression are widely represented in pop discourse, but there are certain linguistic and linguocultural features of their use. The results of the study show that in Turkish songs alliteration and assonance are actualized much more often than in German.

The article summarizes information about the etymology and semantics of the anatomical term "vein" (or "sinew"). It provides examples of the usage of this lexeme in the written monuments of medical content from the 17th-18th centuries. The article notes that in a certain synchronous layer of the language, the term "vein" was used to refer to such anatomical objects as a vessel, nerve, and tendon, with differentiated meanings often clarified by contextual definitions. The peculiarities of fixing this name in the Dictionary of the Russian Academy of Sciences (1789-1794) are noted, the linguistic situation associated with the teaching of anatomy in medical schools of that time is commented on. Reflections are expressed on why there was no termination of the "vein" in anatomy. The linguistic facts that can serve as an addition to the materials of the Dictionary of the Russian language of the 18th century are revealed.

The article analyzes lexical units of a terminological and non-thermological nature associated with the military sphere and actively used in the modern communicative space in connection with Russia's special military operation. The author focuses on the typological composition and thematic classification of these units, some features of their formation and functioning are considered. It is shown that not only terms are in demand, but also oral professional units (professionalism and professional jargon). When analyzing non-verbal designations of a phraseological nature, a clear differentiation of units characterizing the methods of military operations of the Russian armed forces and the Armed Forces of Ukraine was found; from other thematic groups, the names of technical means of reconnaissance, deterrence and destruction of the enemy, as well as the names of spatial objects associated with military operations, are meaningfully presented.

The article describes the results of an analysis of the role of reviews in choosing a tourist route based on the material of the Russian and Chinese languages. The relevance of the study lies in the fact that in the 21st century. New types of communication based on the Internet and other digital technologies are emerging and actively developing. This trend is also observed in the field of tourism, where reviews are not only one way of describing one’s own experience, but also a factor influencing potential travelers. As a result, the author of the study identified factors that serve as guidelines for tourists when reading reviews: obtaining information regarding the personal experience of other tourists, whether it is worth visiting a particular place, route planning, workload and number of queues, as well as viewing photographs and videos of other tourists.

The article examines the genesis and main stages of the evolution of Russian linguopolitology in the specifics of its main representatives and their research, with the definition of conclusion and comparative analysis. Attention is paid to both domestic and translated into Russian scientific works that influenced the formation of the direction. The author provides a description of the current stage of development of Russian linguopolitology in the context of studying it as an independent linguistic discipline, outlines a range of problems.

The aim of this article is to analyze the principle of linguistic economy in oral speech in order to identify the main strategies and techniques used by native speakers to optimize the message, minimize costs and ensure effective mutual understanding in the process of communication. The study examines the theoretical and practical aspects of linguistic economy, its importance for communication and the dynamic features of the application of this principle in different linguistic environments. Linguistic analysis has shown that the principle of linguistic economy in oral speech in French and Portuguese is realised at all linguistic levels: phonetic, morphological, lexical, syntactic.

Aim. To identify the peculiarities of lexicographic definition of one the key concepts in the technical branch of science – the concept of "device".

Methodology. An attempt is made to carry out a comparative analysis the verbalisation of the concept "device" in three languages: Russian, English and German, using the material of commonly used dictionaries.

Results. The differences and similarities in the use of the analysed term and its foreign language equivalents are revealed.

Research implications. The theoretical relevance of the conducted research is determined by the fact that the results make a certain contribution to the general theory of terminography. Practical value is related to the possible use of the linguistic material and the results of its analysis in the practical activity of a foreign language teacher, terminologists in practical and theoretical fields, in the general theory of languages for specific purposes.

The article analyzes the image of the hero in Russian and Chinese linguistic culture. The purpose of the study was to identify similarities and differences in the worldview of speakers of Russian and Chinese linguistic culture. The study was conducted using the method of free associative experiment, in which Russian and Chinese students took part. When processing the results, we used the semantic gestalt method proposed by Yu.N. Karaulov. As a result, it was revealed that speakers of both linguistic cultures highly value the hero as an actor, as a selfless person. At the same time, for Russians, the value of a hero lies largely in protecting the homeland. Although this value is also important for the Chinese, they value individual specific heroes more than defenders in general. In addition, for Russian respondents, the actions and fearlessness performed by heroes are more valuable, while for Chinese respondents, their help to the country and people is more valuable.