English language tools viewed as representing dynamics of marketing conceptual framework
https://doi.org/10.48612/astgmu/2022-2-2-17-27
Abstract
The paper focuses on English language tools used to represent changes in the conceptual framework of marketing. The main current extralinguistic cause of these changes is considered to be the introduction of information technologies in marketing activity. The conceptual changes are characterized as the increase in expert knowledge. The results of the analysis of language tools used for the nomination of cognitive formats representing the new knowledge and/or description of their content support the statement about the interaction and interdependence of cognitive and language structures. They also help to prove the simultaneous dynamics of the language world image created in the sphere of marketing.
About the Author
T. V. Drozdova
Astrakhan state technical university
Russian Federation
Russian Federation
Tatyana V. Drozdova
Astrakhan
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Review
For citations:
Drozdova T.V. English language tools viewed as representing dynamics of marketing conceptual framework. Linguistics & education. 2022;2(2):17-27. (In Russ.) https://doi.org/10.48612/astgmu/2022-2-2-17-27
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