The role of reviews in the choice of tourist route: comparative analysis (based on the material of Russian and Chinese languages)

Abstract

The article describes the results of an analysis of the role of reviews in choosing a tourist route based on the material of the Russian and Chinese languages. The relevance of the study lies in the fact that in the 21st century. New types of communication based on the Internet and other digital technologies are emerging and actively developing. This trend is also observed in the field of tourism, where reviews are not only one way of describing one’s own experience, but also a factor influencing potential travelers. As a result, the author of the study identified factors that serve as guidelines for tourists when reading reviews: obtaining information regarding the personal experience of other tourists, whether it is worth visiting a particular place, route planning, workload and number of queues, as well as viewing photographs and videos of other tourists.