The strategy of emotional impact in the speech of an English-speaking blogger
https://doi.org/10.17021/2712-9519-2025-3-9-18
Abstract
The article examines Internet communication and its importance in modern society. The features of the blog as a genre are defined, the concepts of a blogger and a linguistic personality are defined. The purpose of the article is to describe the strategy of emotional impact in the speech of an English–speaking blogger and its constituent tactics. As a result of the research, definitions of communicative strategy and tactics and their correlation with each other are given. The article describes the strategy of emotional impact in a blog. The tactics of compliment and praise in posts and comments to them are described. It has been established that the compliment tactic expresses approval of someone's action, therefore it is directed at a third party. It is determined that the tactics of praise emphasize someone's merit or success. It has been revealed that both tactics can be expressed in a blog in both verbal and non-verbal ways. Examples of emotionally colored lexical units used in these complementary tactics are given. It is suggested that the strategy of emotional impact can be implemented with the help of other communicative tactics.
About the Author
A. A. Avilova
Volgograd State Socio-Pedagogical University
Россия
Россия
Avilova Anna Aleksandrovna - postgraduate student, assistant of the Department of German language and methods of teaching
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Review
For citations:
Avilova A.A. The strategy of emotional impact in the speech of an English-speaking blogger. Linguistics & education. 2025;5(4):6-13. (In Russ.) https://doi.org/10.17021/2712-9519-2025-3-9-18
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